Golf's final major doesn't tee off until Aug. 13, but Turner Sports and The PGA of America are already in the game via digital media.
All of TNT's TV announcers and PGA.com on-camera talent, as well as local PGA of America club professionals, will use Twitter to provide commentary leading up to PGA Championship, set for Hazeltine National Golf Club, Aug. 13-16.
The tweets will be featured on PGA.com's @PGA_com Twitter feed and will be made available on the PGA.com home page, the site's new live video player, and at twitter.com/PGA_com, and will receive on-air promotion on TNT.
Those tweeting will include TNT's Ernie Johnson, Ian Baker-Finch, Billy Kratzert and Jim Huber, as well as PGA.com's Marc Fein, Craig Sager, Michael Breed and Brian Katrek. The PGA of America will also enlist local PGA club professionals who will provide expert instruction and insight throughout the tournament as the action unfolds in Chaska, Minn.
PGA.com also hopes to put fans in play through Facebook and MySpace, on its PGA Championship Live player to allow users to interact with each other, as well as react to the tournament action.
That will make PGA.com the first official golf site to integrate all three of these platforms, as well as the first to make them available to users during a live golf event.
Turner Sports, which produces PGA.com in partnership with the PGA of America, has also developed an iPhone application for its upcoming coverage. The application, to cost $1.99 and sponsored by ING, will feature an array of live and highlight video with DVR-type capabilities and scoring updates, plus leaderboards, breaking news and other content.
As for linear TV, TNT, which in June extended its rights deal for the sport's final Grand Slam event through 2019, will provide 18 exclusive hours from all four rounds of the 91st PGA Championship.
Turner Sports, in what will be its 19th consecutive year of coverage and 11th straight on TNT, will televise 12 hours of exclusive live first- and second-round coverage on Aug. 13 and 14, from 2 p.m. to 8 p.m. (ET). TNT will provide an additional six hours of early third- and final-round coverage from 11 a.m. to 2 p.m. that weekend.
All told, PGA Championship LIVE will offer viewers nearly 100 hours of bonus coverage from the course via multiple broadband channels.