Turner Sports Ups Hong, Vertino

Senior Execs Get Expanded Roles Under Lenny Daniels

Turner Sports said that Matt Hong has been promoted to executive vice president and general manager of Turner Sports and Albert "Scooter" Vertino has been promoted to senior vice president of programming at Turner Sports and general manager of NBA Digital.

Hong will continue to lead the division’s business operations and digital sports portfolio including Bleacher Report, NCAA.com, March Madness Live and PGA.com while adding oversight of Turner Sports’ strategy, acquisitions and marketing. Hong, who previously held the position of senior vice president and general manager of sports operations, will continue to report directly to Turner Sports president Lenny Daniels.

Vertino will add oversight of all business aspects to an NBA Digital portfolio that includes NBA TV, the league’s 24-hour television network, NBA.com, WNBA.com, NBADLeague.com and NBA LEAGUE PASS, as well as the league’s broadband and wireless business. Vertino will also now be responsible for the programming and scheduling for all sports content for the division including the NBA on TNT, MLB on TBS, NCAA Division I Men’s Basketball Championship and PGA Championship. He will now report directly to Daniels.

Turner Sports also announced expanded responsibilities for Craig Barry, senior vice president and executive creative director, Turner Sports. Barry will add oversight of Turner Sports’ operations and technology to his current role. He will continue to lead all aspects of Turner Sports’ remote and studio productions as well as the division’s award-winning Creative Services Sports Unit (CSSU).  Barry will continue to report directly to Daniels.