Turner Ad Sales said Nick Johnson has returned to the company as senior vice president of digital ad sales strategy, a newly-created role in which he’ll head up that area across the company’s portfolio of news, kids and entertainment brands, including CNN, TBS, TNT, Cartoon Network and Adult Swim, among others.
Based in New York, Johnson will report to Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales.
Johnson returns to Turner, where he started his sales career and was part of the team that launched the sales strategy for what was CNNSI. He most recently was SVP of digital media sales for NBCUniversal Sports. Before joining NBCU in 2007, he led national sales at Reuters and Lycos and was chief revenue officer for Revenue Science, a company that specialized in behavioral targeting.
“We continue to evolve our digital sales strategy to ensure that we are both bettering the overall consumer experience, while strengthening advertising effectiveness for our partners,” Cukaj said in a statement. “Nick’s proven leadership and insight across the dynamic digital landscape will play a critical role in Turner’s success as an ad innovator on all platforms and screens.”