Turner Targets Hispanic Market

Author:
Publish date:
Updated on

New Orleans -- Turner Network Sales, the domestic distribution and marketing
arm of Turner Broadcasting System Inc., is providing affiliate partners with an
opportunity to drive new cable subscriptions within the Hispanic community and
increase premium upgrade efforts with a 'Home Run' Hispanic nonsubscriber
direct-mail campaign.

The campaign will focus on TBS Superstation's new Atlanta Braves
Spanish-language SAP (second audio programming) feed, while highlighting
additional programming from CNN en Español, Cartoon Network, Boomerang and AOL
Time Warner Inc. siblings HBO Latino and People en Español.

TNS will offer 25,000 pieces of free integrated Spanish-language direct mail
per market and 50 percent postage reimbursement to the first 50 cable systems to
sign up.

As an extra incentive to encourage nonsubscribers to sign up for cable, the
campaign will also include a value-added offer of a two-month free trial
subscription to People en Español.

Related