Time Warner is expanding in the over-the-top market with a new subscription VOD service featuring Bugs Bunny, Porky Pig, Scooby-Doo and others from the Hanna-Barbera, Looney Tunes and MGM cartoon library.
The ad-free service, dubbed Boomerang, will cost $4.99 per month or $39.99 annually and is a partnership between Time Warner's Turner Broadcasting and Warner Bros. units.
Turner will continue to distribute its Boomerang cable network, which features classic animation.
The move marks the latest by traditional media companies to enter the booming direct-to-consumer streaming market at a time when subscribers to the lucrative pay-TV business are steadily shrinking.
Time Warner's HBO Now was launched a year ago and Turner launched FilmStruck featuring classic films. CBS has more than a million subscribers each to its CBS All Access and Showtime OTT services. Viacom's Nickelodeon is in the kids space with a Noggin service.
Those entries compete with Netflix, Hulu and Amazon.
Turner and Warner Bros. say Boomerang will launch in the spring with more than 5,000 titles in the bank. It will be the only place viewers will be able to see franchises including Tom and Jerry, The Jetsons and The Flintstones.
The Boomerang SVOD service will also be the exclusive home of new original series, including Warner Bros. Animation's Dorothy and the Wizard of Oz and an updated version of Wacky Races. New episodes of Scooby-Doo, Looney Tunes and Tom and Jerry will also only be available over-the-top.
Read more at broadcastingcable.com.