Turner Broadcasting System has launched online-video services with Verizon FiOS TV offering access to full episodes of TNT and TBS shows within 24 hours of airing on TV.
FiOS TV subscribers can access Turner's online programming directly on the "TV Everywhere" sites for TBS (tbs.com/tveverywhere) and TNT (tnt.tv/tveverywhere), logging in using a previously registered username and password. If customers log on through the Verizon FiOS TV Online site, they are redirected to Turner's respective network sites.
Shows currently in rotation on the service include TNT's The Closer, Rizzoli & Isles and Leverage, and TBS's Lopez Tonight, House of Payne and Meet the Browns. Turner expects to launch additional networks in the next few months.
Adobe Systems is providing the authentication capability and media-streaming for the Turner services via its Flash platform. The programmer also is using ad-serving network FreeWheel, which Turner said it will use to "complement" Nielsen measurement of C3 video (linear, online, VOD) beginning in September.
"We are excited about this deployment and the next iteration of authenticated multiscreen content distribution," TBS vice chairman Andy Heller said in a statement. "It is more imperative than ever that TV Everywhere gains traction throughout the industry given the rapid deployment of tablets and the ability of mobile devices to display long-form video directly from Web sites."
Advertisers currently featured on TBS's TV Everywhere service include Unilever's Dove soap, while TNT's is running ads for Mars' M&Ms.
The TNT version provides a "boss button," which pauses the video and display a bogus spreadsheet in its place; TBS has one too, labeled "panic." Turner's TV Everywhere services also provide options to create a playlist; view content in full-screen mode; and watch in "HD," although the bit rate of the video isn't apparent.
Verizon, in addition to the Turner networks, has said it is working to add a number of content providers to its TV Everywhere service, including Fox News, CBS, MTV Networks, Hallmark Channel, Smithsonian Channel and the Tennis Channel.
FiOS TV Online already offers the TV Everywhere services offered by HBO and Epix, a joint venture of MGM, Paramount Pictures and Lions Gate Entertainment.
In a related development, Turner's parent company, Time Warner Inc., has filed for trademark protection on the term "On Demand Everywhere" and has registered the OnDemandEverywhere.com domain name.