TV Ad Spending Growth Slows in Q3

Kantar Media Sees 7.1% in 2014, Cable Up 7.9%

New figures from Kantar Media reinforce the notion that spending on television ads slowed during the third quarter.

Kantar says expenditures on TV ads rose 6.5% in the third quarter, reducing the rate of growth for 2014 to date to 7.1%.

Growth earlier in the year was boosted by big events including the Olympics and World Cup. 

Network TV was up just 0.2% in the quarter, dropping its year-to-date growth to 3%. Spending on cable ads was up 7.9% in the quarter, mirroring its growth for the full year. National syndication was up 1.6% in the quarter and 2% for the year.

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