Advertising spending on TV was up 5% in February from a year ago, according to research company Standard Media Index.
Spending on broadcast was down 2%, though CBS had a huge month crowned by the Super Bowl.
Cable saw an 11% increase in spending. Among the strongest performers were HGTV, ESPN and TBS, with double-digit upticks.
Syndication, local, cable and spot TV all showed gains.
Ad buys made in the upfront were up 3%, with broadcast down 2% and cable up 8%.