TV Becoming PC's Co-Star?

Author:
Updated:
Original:

For 80 percent of people who use their TV set and PC simultaneously, the PC
is considered their primary activity, according to a new study from Statistical
Research Inc.

Just 18 percent said the TV commands more awareness among people aged 12 to
64, added the Westfield, N.J.-based research firm's report, 'The TV/PC
Connection 2001.'

Looking outside of primetime, SRI said TV's share of mind increases but the
PC remains dominant in about two out of three cases.

Related