TV Guide will launch a column May 1 covering television shows available for download or online viewing each week.
The Gemstar-TV Guide International Inc.-owned magazine said its “Downloads” column will “provide guidance and ‘tune-in’ information for viewers who want to be able to know where on the Web they can find their favorite programs so that they can watch them at times, and in ways, other than on first-run television or through on-demand.”
“The digital age has sparked a ‘time shift/place shift’ phenomenon in television-program viewing-choices," TV Guide editor in chief Ian Birch said in a prepared statement. "Today, we all have the ability to watch many of our favorite programs on our video iPods, or our personal computers.”
He continued, “Since television programs are increasingly available and delivered to viewers in many different ways, we wanted to take the lead in providing our readers -- all enthusiastic television viewers -- the information they need to maximize their viewing experience, wherever that experience may take place."