TV Guide Launches Digital Push

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TV Guide Channel is scheduled to run a monthlong digital acquisition and
upgrade campaign centering on its daily show, What's On?

Slated for Jan. 7 through Feb. 3., the campaign will involve systems reaching
20 million households, or 35 percent of the network's total household base,
according to TV Guide Television Group and TV Guide Networks Inc. president Pam
McKissick.

Systems that commit to the campaign will run the promotional spot at least
300 times on major cable networks, with TV Guide Channel matching that effort
during the window.

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