‘TV Guide Mobile’ Launches

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Gemstar-TV Guide International Inc. and Handmark Inc. launched “TV Guide Mobile” Wednesday.

The two companies said TV Guide Mobile is designed for Palm Inc. hand-helds, Treo smart phones and Microsoft Corp. Windows Mobile-based pocket PCs and smart phones.

TV Guide Mobile offers subscribers instant access to TV Guide daily local TV listings; the ability to search TVGuide.com’s (www.tvguide.com) “Big Movie Guide” and “Show Guide” databases; customization that allows them to receive information only about their favorite channels; and Hollywood news, gossip and commentary from TVGuide.com.

“This is one of several initiatives in the mobile space that Gemstar-TV Guide is pursuing,” vice president and general manager of digital media Richard Cusick said in a prepared statement. “Mobile is a key area for the company and one that we are prioritizing across all of our products, services and partnerships.”

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