TV Guide Network is backing its upcoming original series Nail Files with an 11-city mobile-spa tour. It kicks off Saturday, May 14, at North Point Mall in Alpharetta, Ga.
"Launching a multimarket mobile-spa tour will bring the excitement of the Hollywood salon experience and the energy of our new Nail Files series to our distribution partners and viewers nationwide," Friday Abernethy, executive vice president of affiliate sales and marketing at the network, said. "They'll get a sneak peek of our new show, receive complimentary salon treatments, and in select markets, meet the star of Nail Files, Katie Cazorla."
Abernethy told Multichannel News that Comcast plans to display content on iPads at some stops, as one example of an affiliate tie-in. She said this was the biggest integrated marketing campaign to date for the network, under new ownership, led by Lionsgate.
Here's a rough itinerary after the first stop: Charlotte, N.C., May 18; Washington D.C. May 20-21; Boston, May 25; Philadelphia, May 28-29; Cleveland, June 4; New York City, June 13-15; Los Angeles, June 21-23; Las Vegas, June 25-26; Phoenix, Ariz., on June 29 and Houston, July 3-4.
The network's Facebook page has been updating the tour stop details.
Nail Files, from Jersey Shore co-creator Sally Ann Salsano, will debut on Tuesday, June 21, with the premiere episode at 10 p.m. ET/PT followed by the second episode at 10:30 p.m. ET/PT. New episodes will premiere every Tuesday night at 10. Highlights and a sneak peek of the series will be available on video-on-demand starting on Thursday, May 19.
Cazorla is a 33-year-old blonde bombshell who owns Hollywood's fastest growing celebrity-filled nail salon while juggling her relationship with Walter Afanasieff, a Grammy award-winning music producer who is 20 years her senior.
The series follows its high-spirited and energetic star as she aspires to take her spa, The Painted Nail, to the next level.
The mobile spa will re-create the salon experience of The Painted Nail. The interior of the tour bus will feature soothing lavender walls, overstuffed chairs and shabby chic decor just like the salon.
Visitiors will receive complimentary manicures featuring Cazorla's exclusive line of nail polish while watching clips of the show