TV Guide Network will debut a "hologram glam cam" that generates virtual 3D images of celebrities during its red-carpet telecasts for the 2010 Golden Globes, Grammy Awards and Academy Awards.
The network also is launching Red Carpet Riches, a consumer sweepstakes that will offer a total of $70,000 in cash prizes during its coverage of the three major awards events.
The "hologram glam cam" was developed in partnership with Sportvision, which created the famous yellow first-and-10 line for football telecasts. The feature will be used as celebrities are being interviewed live on the red carpet, to show a virtual 3D image of the celeb and what they wore previously.
TV Guide Network's hologram glam cam will debut with Live at the Golden Globes with Carrie Ann and Chris, on Sunday, Jan. 17, at 6:00 p.m. (ET).
Other programmers have experimented with holographic effects. For example, CNN on Election Night 2008 showed holographic images of correspondent and interviewees who were made to appear as if they were in the network's New York studio.
The TV Guide Network red carpet broadcasts, however, will remain in conventional 2D format for viewers. At last week's 2010 Consumer Electronics Show, TV makers along with DirecTV were showing off the ability to broadcast 3D programming to 3D-enabled TVs and view it stereoscopically using active shutter or passive polarized glasses.
Meanwhile, the Red Carpet Riches sweepstakes, which TV Guide Network developed in conjunction with mobile-content distributor Zed, will let viewers enter via text messages and have a chance to win cash prizes ranging from $10,000 to $40,000 by watching live red carpet programming for the Golden Globes, Grammy Awards and Academy Awards.
TV Guide Network, distributed to more than 80 million homes, is owned by Lionsgate and One Equity Partners, the private equity arm of JPMorgan Chase.