Reality show Nail Files debuted as TV Guide Network's best-ever original series opener on Tuesday night.
The June 21 telecast at 10 p.m. averaged 252,000 during the half hour, according to Nielsen data. That topped 2007's Making News: News Texas Style as TV Guide Network's highest-rated original series bow, said network officials. The premiere's delivery exceeded the network's quarter-to-date period average by 123%, according to TV Guide Network.
The second episode of the series, following Katie Cazorla, a young blonde who owns a Hollywood nail salon catering to the celebrity set, followed at 10:30 p.m. All told, those two installments encored three other times into Wednesday morning, collectively drawing some 1.1 million viewers. The two primetime telecasts delivered triple-digit increases among female viewers quarter-to-date and year-over-year, said officials.
From the creators of Jersey Shore, Nail Files tracks Cazorla, as she tries to grow her business, while juggling her relationship with Walter Afanasieff, a Grammy award-winning music legend, a writer and producer of hits for Mariah Carey, Barbra Streisand and Celine Dion, who happens to be 20 years her senior. With the support of her beau and her best friend Amy, Cazorla hosts gifting suites at the Sundance Film Festival and The Oscars, walks the red carpet at the Grammys, launches her Spring line of polishes, and handles her celebrity clients, while attempting to appease her trouble-making staff.
"We are thrilled with the tremendous success of last night's premiere of Nail Files," said Diane Robina, executive vice president, programming and marketing, TV Guide Network, in a statement. "The ratings speak to our ability to engage younger viewers with original content as we continue to establish ourselves as an entertainment programming destination."
"We're so happy the life, times and salon of Katie Cazorla has struck a chord with audiences," noted 495 Productions founder and Nail Files executive producer SallyAnn Salsano. "There are so many adventures with Katie to come, and we're hoping female audiences will continue to make appointments with her on Tuesday nights."