Diane Robina is going to provide some programming guidance for TV Guide Network.
Robina, who will continue as the president of the multiplatform service FearNet, will now also serve as executive vice president, development, acquisitions and programming strategy for TV Guide Network.
In her new role, Robina will have oversight for developing and implementing a programming strategy melding acquisitions with the creation of original series and specials aimed at making TV Guide Network a premier destination for television and entertainment aficionados.
Robina's move to TV Guide Network comes as it has already expanded beyond listings and its coverage of red carpet arrivals at TV and entertainment award shows. To that end, the network is the exclusive cable home of Ugly Betty and also airs American Idol Rewind.
She has already played a role in that fashion. Robina was integral in scoring the U.S. rights for I Dreamed A Dream: The Susan Boyle Story, which became TV Guide Network's highest-rated special, as well as securing the off-network rights to HBO's comedy hit Curb Your Enthusiasm, which will premiere on TV Guide Network next month.
In 2006, Robina joined Comcast as the head of Comcast Emerging Networks, where she was charged with developing new entertainment brands. FearNet, an online and on-demand service focused on thriller and horror fare, was the initial entry. FearNet, which has an on-demand presence with Comcast, Cox and Verizon FiOS and accumulated some 380 million views since it bowed on Halloween in 2006, is a joint venture Comcast, Sony Pictures Television and Lionsgate, which is the majority owner of TV Guide Network.
"Diane's passion for television combined with her wealth of experience in launching new networks make her a perfect fit for the position," said Ryan O'Hara, president of TV Guide Network and TVGuide.com, in a statement. "Diane will play a critical role in helping build TV Guide Network into a place to watch the best and most entertaining shows on television."
"As a true television junkie, the TV Guide brand has had an incredible impact on my life," said Robina, who was named a Wonder Woman by the editors of Multichannel News in 2009. "Now to have the opportunity to evolve the brand in today's television landscape is a true dream job. The TV Guide name has incredible brand awareness and appeal. My year one strategy at TV Guide is to produce brand defining specials such as the recent Susan Boyle event, acquire key series such as Curb Your Enthusiasm, and secure the rights to a mix of movies that play well to true TV and pop culture fans."
Before joining Comcast, Robina had a long run at MTV Networks, where she was a programming architect for both Nick at Nite and TV Land. Her career also included a stint at executive vice president and general manager of the "new" TNN, which set the stage for the brand's evolution into Spike TV.