She’s fab and she’s middle-aged.
Boomer-targeted TV Land and Wilhelmina Models, Inc. are walking down the runway together to discover the next new face of the fashion world—one that’s 35 or older. Documented in a six-part reality show set to bow next spring, The Next Great Supermodel (working title) will search the country to find the woman exuding confidence and sophistication, not to mention beauty. The winner will receive a Wilhelmina contract.
Beginning today, TV Land and Wilhelmina's search team are combing the country to assemble aspirants. Come Sept. 29, the series’ host and a panel of judges will attend regional auditions in Los Angeles, New York, Atlanta and Chicago to pare down the group to just 20 contenders. That group will then be flown to New York, where they’ll live together and engage in photo shoots and other challenges, including tests about their industry acumen. As is the case with other fashion shows like Bravo’s Project Runway, featuring Heidi Klum, and CW’s America’s Next Top Model, with Tyra Banks, eliminations will occur weekly.
Interested parties can submit an application and pictures to TV Land.com, where they can also find about the competition’s rules, audition sites and other info.
“We’re so excited to move forward with this project to give much-needed representation on television to the beauty of women in their Power Years,” said TV Land president Larry Jones in a statement. It’s such a thrill to partner with legendary modeling agency Wilhelmina in this endeavor. Clearly, we are at a point in American culture when being 35 and over in the modeling industry no longer means over the hill, it means big bucks and lots of opportunity.”
Added Wilhelmina president Sean Patterson: “This will be an exciting journey across the USA. We are looking for women who embody what every model should regardless of age and that is the utmost beauty and confidence.”