TV Land: They’re Not Boomers


The 78 million Americans born from 1946-64 are far more likely to describe themselves as The TV Generation than Baby Boomers, according to a new study from TV Land.

The study also found that the birth of cable television and the 1986 Space Shuttle Challenger explosion ranked as more meaningful cultural and historic events than Woodstock and the war in Vietnam.

The study -- conducted by Latitude and commissioned by TV Land as part of the network’s efforts to gain a deeper understanding of how to best communicate with America's 78 million Baby Boomers -- was released at Life@50+ AARP's National Event & Expo at the Anaheim Convention Center in Anaheim, Calif.

“This study challenges a lot of assumptions we all make about Baby Boomers, and these findings remind us that a generation 78 million strong is not in any way monolithic or singular," TV Land and Nick at Nite president Larry W. Jones said in a prepared statement.

TV Land senior vice president of research Tanya Giles added, “In many ways, it's not surprising that the first generation of Americans to grow up alongside television would embrace the TV Generation moniker more so than the Baby Boomer label.”