TV One will telecast live the NAACP Image Awards event over the next five years as part of a multimedia agreement with the civil rights organization.
The Image Awards, televised by NBC last year, will air live on TV One this February, NAACP national board of directors chairman Roslyn Brock and TV One chairman and CEO, president of Radio One Alfred Liggins announced Monday. In addition, TV One will air a red carpet arrival special leading up to its Image Awards telecast.
The agreement also calls for TV One to develop a weekly segment around the NAACP as part of its News One Now morning news program hosted by Roland Martin, which is expected to launch next month.
The announcement comes as TV One posted its most watched quarter in its history on a total day basis during third quarter 2013, generating double digit, year-to-year gains in key demos, according to Nielsen.
“The Image Awards is probably the most prestigious of all the African-American awards shows and draws a large audience ... this will be its first time it is telecast on cable,” Liggins told Multichannel News. “As we go into our 10th year at TV One, partnering with the NAACP as their media partner we think is a significant milestone.”