TV One has hired Lori Hall as senior vice president of marketing, based in Silver Spring, Md., and reporting to network president Bradley J. Siegel. Effective immediately, she is tasked with strategically developing and executing TV One’s marketing initiatives across all platforms and initiates all phases of marketing, including advertising and branding outreach efforts in order to maximize the business and programming objectives of the network.
She comes to TV One from UP, where since 2013 she was VP of consumer marketing. While there, she launched UP’s first ever viral video, reaching 43 million views across social media in less than one week, and she oversaw the launch of Bringing Up Bates, which garnered more than eight million viewers in season one, TV One said. She also launched a successful Easter campaign in support of the premiere of Passion of the Christ, UP's most-watched movie event. She also negotiated an exclusive media partnership with Steve Harvey resulting in UP’s inaugural sponsorship of The Neighborhood Awards. Before joining UP, she oversaw numerous successful marketing campaigns at Turner Entertainment Networks, including TBS’s Cougar Town and Men at Work as well as Tyler Perry’s hit sitcoms For Better or Worse, House of Payne and Meet the Browns.