TV One will partner with NBC News to provide extensive coverage of the 2012 presidential election to its African-American target audience, the network announced Wednesday.
TV One and NBC News' coverage -branded under the TV One: One Vote Matters banner -- will include four-hour broadcasts during the final night of both the Aug. 27-30 Republican National Convention from Tampa Bay and the Sept. 3-6 Democratic National Convention from Charlotte.
The first-time partnership will also feature live programming during the night of the presidential election, including the victory speech of the newly elected President, according to TV One president and CEO Wonya Lucas and NBC News President Steve Capus.
TV One coverage will feature veteran political reporters from NBC News and NBC's African-American targeted news website theGrio . NBC News' Craig Melvin will anchor all three evenings of coverage from NBC's Washington, D.C. studios, with TV One's Washington Watch host Roland Martin rounding out the network's coverage.
"By partnering with NBC News, TV One is keeping to its mission of continuing to raise the bar for the network by providing our viewers with programming that is informative and has a direct impact on their lives as well as those of their families," said Lucas in a statement.
Added Capus: "This collaboration with TV One enables us to directly serve the Black community during this important election season- extending the reach of our journalism while tapping into TV One's loyal viewership."