TV Watch is launching its first holiday campaign to school parents about how they can help their kids make appropriate viewing choices. That joins back-to-school and spring break campaigns along similar lines.
"The holidays are full of new programming and it is up to parents to decide what is most appropriate for children to watch," said Jim Dyke, executive director of TV Watch, a media industry-backed online effort that promotes parental controls and personal responsibility over government regulation of broadcast or cable TV.
Federal Communications Commission chairman Julius Genachowski has long advocated for parental involvement and effective tools as the best governors of youth media consumption. But he has also said the government has a role and the commission is currently defending its decisions in court to crack down on fleeting nudity and profanity on TV.
The campaign includes a Web video, e-mailed tutorials and other resources.
TV Watch was launched in 2005 by Fox, NBC and CBS amidst congressional calls for a government crackdown on indecent content. Currently the site features a graphic of Uncle Sam teamed with The Simpsons and the declaration: "Don't Let Uncle Sam Dictate What you Watch!"