TV Watch Launches #SafeTV Campaign - Multichannel

TV Watch Launches #SafeTV Campaign

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The TV-programmer-backed TV Watch has created a new #SafeTV campaign consisting of an infographic (seen here) and Pinterest page to educate parents and others about the TV ratings system.

The graphic, which can be imbedded in Web sites, explains that a TVY7FV fantasy violence rating indicates a show is appropriate to children age seven and older due to fantasy violence.

The graphic will also be printed up as a poster and offered to churches and schools

The Pinterest page will include infographics and other boards.

TV Watch was formed in the mid 2000's in response to a push in Congress to boost indecency enforcement post-Janet Jackson Super Bowl reveal. Its goal is to promote parental control over increased government relation.

Many of the same members of TV Watch also teamed last month on a parental-control education effort. Those efforts come in the wake of the Sandy Hook shootings and increased pressure from Washington for strategies to combat gun violence.