TV for Women Studies Modern Women


The concept of the “typical modern woman” is a myth, according to a new study by Lifetime Television.

“Women and the Challenge of Choice 2005” broke women down into five segmented groups: “independents,” “neo-traditionalists,” “spectators,” “survivors” and “strivers.”

Among highlights of the study’s findings:

• Careers: 73% of women feel that they have the freedom to choose who and what they want to be, but 68% believe they have it harder than men because they have outside jobs, along with more responsibilities at home, and 55% still feel they aren’t given the recognition they deserve at work.

• Relationships: 78% said the terrorist attacks of Sept. 11, 2001, made them re-examine their lives and focus more on family and loved ones, 81% said they always put others’ needs before their own and 36% said they put their pets’ needs before their own.

• Mothering: Almost 75% of respondents felt that they’re more focused on their children than their own parents had been.

• Appearance: 63% agreed that it is hard to live up to society’s expectations about what a woman is “supposed” to look like and 44% said they would like an extreme makeover, but 60% agreed with the statement: “If I bought an exercise machine, I would probably end up using it as a clothes hanger.”

• Technology: Around one-third of respondents said they can’t go one day without using a cellular phone, the Internet or e-mail, but nearly 60% feel overwhelmed by all there is to know.

• Politics: 57% agreed with the statement, “If this country was run by women, it would be in much better shape,” while 80% said some of their best friends have very different political views than they do.