While nothing short of a "political Armageddon" is on tap for next year, according to TNS Media Intelligence/CMAG President Evan Tracey, 2009 is turning out to be a hot year for political spending too. Between governor races in New Jersey and Virginia, candidates getting a headstart on advertising in next year's elections, and a long list of hot-button issues, political ads are making a stronger than expected showing in 2009.
"We have issues," Tracey said of healthcare reform, Cap and Trade, and other divisive matters. "We have big issues."
Tracey presented his findings at the TVB Forecast Conference in Manhattan Sept. 10. Election spending this year may reach $350 million, he said, while policy issue expenditures may exceed $700 million in 2009.
And next year, with its midterm elections, looks to blow 2009 away.