TVG is galloping to the United Kingdom and Ireland.
The Gemstar-TV Guide International-owned network reached an agreement with At the Races and The Racing Network International.
Under terms of the deal, TVG will become the exclusive provider of U.S. horse racing to ATR, which reaches more than 11 million homes in the United Kingdom and Ireland, as well as interactive service ATR Active.
TRNI will continue to process account wagers on U.S. horse racing from U.K.-based account-wagering companies including Ladbrokes, William Hill and SkyBet directly into U.S. pools through its proprietary wagering system.
And TVG will extend its daily live programming and wagering operations by three hours to showcase ATR’s live racing from race courses such as the United Kingdom’s Ascot, Doncaster, Lingfield, Wolverhampton and Southwell and Ireland’s the Curragh, Leopardstown and Punchestown.
“ATR is broadly distributed in the U.K. and Ireland, making our programming easily accessible to the millions of horse-racing fans there,” TVG general manager David Nathanson said in a prepared statement.
“That broad distribution, combined with the expanded opportunities for account wagering through the leading U.K. bookmakers, makes this a very exciting development for TVG and our track partners,” he added. “We believe these agreements will significantly expand the interest and audience for U.S. horse racing abroad.”