TVKO Exec York Moves to In Demand

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Viewer's Choice continued its recent executive-hiring
wave last week, naming TVKO executive Dan York as its new senior vice president of
programming, development and event acquisition.

York will handle event acquisition and development for the
company's new In Demand Entertainment division, Viewer's Choice president Mindy
Herman said. He will report to Viewer's Choice executive vice president of
entertainment Mark Sonnenberg.

"[York] will be the one to negotiate all of the event
deals, as well as acquisitions, for In Demand Entertainment," Herman said. "He
is uniquely experienced in this part of the business through TVKO, and his expertise will
help us tremendously as we expand our event programming."

The announcement comes on the heels of the resignation of
former senior vice president of programming Michael Klein last week.

York has been with Home Box Office for more than 12 years,
most recently serving as vice president and general manager for Time Warner Sports,
handling event negotiations, distribution, marketing and promotion for some of the biggest
pay-per-view boxing events in history.

York will be based in New York, although Sonnenberg will be
located in Viewer's Choice's Los Angeles offices.

"Given the emerging transactional nature of television
and the emergence of digital, Viewer's Choice is uniquely positioned to lead the
industry going forward into the future," York said.

"I plan to take a more active role in the development
and acquisition process than that which I have observed from Viewer's Choice in the
past," he added.

York will have the often difficult and tedious job of
negotiating PPV rate cards for events, as well as overseeing potential date conflicts
between event distributors. But he said his distributor background gives him a better
understanding of the event-provider prospective.

"After years of providing events to Viewer's
Choice and to the rest of the industry, I can appreciate the distributor's
perspective, and I look forward to working closely with them to make the projects as
successful as possible," he said.

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