TVN Plans Kids’ SVOD Net

Attempting to prove that the subscription-video-on-demand category is not strictly the purview of premium channels, TVN Entertainment Corp. will distribute a kids-targeted SVOD service featuring popular programming from PBS and Scholastic Entertainment.

Charter Communications Inc. has signed on to distribute the service, which is currently running in test mode on non-Charter-owned cable systems. Deal terms between TVN and Charter were not disclosed.

The "Kids Unlimited"
package
will offer approximately 30 hours of programming and 70 titles per month targeted primarily toward preschool and elementary-school viewers and their parents, TVN senior vice president of marketing Bev Doughty said.

Titles from PBS include Barney and Friends
, Arthur
, Mr. Rogers’ Neighborhood
and Teletubbies
, while Scholastic titles include Chicken Little
, Danny and the Dinosaur
and Sylvester and the Magic Pebble
.

Doughty said about 20%-30% of the content will be refreshed on a monthly basis.

Kids Unlimited will retail to customers for a suggested monthly charge of $4.95.

For more on Kids Unlimited, please see R. Thomas Umstead’s story on page 2 of Monday’s Multichannel News
.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.