TVN Teams With This Technology For VOD Ads


TVN Entertainment and This Technology, which sells advanced-advertising supply management software for TV, will pitch an integrated solution to cable operators and content providers designed to manage advertising for delivered VOD assets.

The combined solution will let TVN customers make content quickly available for ad-insertion using standard interfaces, across national and local footprints, according to the companies.

The joint offering includes TVN's Adoniss asset-management and distribution platform and This Technology's MetaMore and SpotBuilder advertising supply management software. The integration with Adoniss also gives cable operators localized access to MetaMore for increased security and real-time updates.

"This Technology and TVN Entertainment are making it easier than ever for cable operators and content owners to manage advanced advertising for VOD," said Jeffrey Sherwin, founder of New York-based This Technology.

On Wednesday, TVN announced a separate partnership with ad-management vendor BlackArrow, under which the two companies will jointly deliver an integrated solution that provides streamlined VOD advertising workflows.

TVN inked a similar deal with SeaChange International to provide a jointly developed way for cable operators to dynamically insert ads into VOD streams.