TVSquared said it has wrapped up a $3 million investment round from a group of new and existing investors that includes private equity fund West Coast Capital.
TVSquared, a supplier of same-day TV ad campaign measurement and optimization services founded in 2012, said it has raised more than $5.5 million.
TVSquared also announced the appointment of Chris van der Kuyl as board chairman, joining a board that includes Calum Smeaton (founder and CEO, TVSquared), Paul Davidson (West Coast Capital), Peter Kern (InterMedia Partners) and Joan Saywood (CFO, TVSquared).
TVSquared, which teamed with iSpot.tv last year to link TV ad airings to sales, said technology has been deployed by 350 brands in 46 countries, claiming it has improved TV campaign efficiency by 20% to 80%. Per a case study page posted online, brands that have used TVSquared’s platform include GoodRx, Diet Chef, Match.com, Budget Direct, Home Run Media, and PayAsUGym.com.
“Data analytics is a space we understand extremely well and, in assessing TVSquared, we saw a compelling analytics technology capable of making significant ROI for clients. Compelling technology, an experienced team and a global play made this an exciting investment,” van der Kuyl said, in a statement.