Time Warner Cable has expanded its carriage of Myx TV, adding it to digital channels on its systems in Southern California.
The Asian American-targeted English-language channel will be available in L.A., San Diego and Desert Cities, Calif., as well as Yuma, Ariz. (ch. 1454).
Launched in 2007, Myx TV is a satellite/cable network--live and on-demand--that had been available to over 12 million households, but with the addition of the new TWC systems now tops 15 million, according to a spokesperson for the channel.
It had already been available on TWC systems in New York City, New Jersey, Hawaii (Oceanic TWC).
"California has the largest Asian American population in the U.S. and our availability on Time Warner Cable in Southern California will increase our viewership beyond the Asian American community, to anyone interested in compelling, original entertainment with a multicultural twist," said Miguel Santos, Myx TV general manager, in a statement on the addition.
The move represents a diversity effort from both sides of the proposed Comcast/Time Warner Cable merger. Promoting diverse content was a condition of the Comcast/NBCU deal and is expected to be a condition of the Comcast/TWC deal if it is approved by the FCC and DOJ. Adding a diverse channel can't hurt TWC's position in the meld. On the other side, Myx TV is distributed by International Media Distribution, which is owned by NBCU.