TWC, Hallmark Channel Kick Off Holiday Food Drive

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Time Warner Cable is partnering with Hallmark Channel for the Kansas City premiere of the latter's telefilm Moonlight & Mistletoe, an event that will serve as the kickoff of their region-wide holiday food drive.

The event will be Nov. 18 at the newly redesigned auditorium at the Crown Center Visitors Center, which is owned and operated by Hallmark Cards.

The screening of the movie, which stars Tom Arnold (True Lies) and Candace Cameron Bure (Full House) will help collect food for Harvesters—The Community Food Network, which is faced with high demand due to the faltering economy. The cable system will be collecting food through Dec. 9 for the charity.

It is promoting the drive by providing technicians with flyers and with signage at its cable stores. The operator has set a goal to collect enough food for 50,000 meals.

Hallmark Cards is a major support of Harvesters and works year-round on an initiative that involves employee volunteers preparing backpacks of food for kids for the weekends. Time Warner is also a consistent supporter of the charity.