Time Warner Cable this month has launched a Facebook app it
hopes will help Latino subscribers engage with their friends and families.
app, "Mi Vida, A Mi Manera" (My Life, My Way), looks to tap into the estimated
13.5 million U.S. Hispanics currently on Facebook and their penchant for
sharing their personal stories with family and friends back home. The
application allows users to create video collages, upload photos and
videos and select music to go with the multimedia efforts.
The Facebook push follows TWC's Alcanza la fama ("Reach for Fame")
program to give Latinos the opportunity to make it in the music industry.
The launch was done to coincide with Father's Day. TWC's app
resides on the MSO's Mi Cultura Facebook page,
which currently has nearly 28,000 "fans."
Time Warner Cable, which spent a little over $25 million on
Hispanic media last year, is one the nation's top 45 advertisers in Hispanic
media, per Advertising Age's "2010
Hispanic Fact Pack."
The nation's second-largest cable provider has been
aggressively targeting Latinos and recently launched "A mi manera," a
multimedia brand campaign (TV, webisodes, concerts, print and radio) addressing
Latinos across all levels of acculturation.