TWC Links to Cable-Modem Promo

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The Weather Channel has decided to help improve MSOs' high-speed Internet
business forecast by adding several links to its Web site promoting cable-modem
service.

Weather.com added several prominently
placed links Wednesday to the cable industry's Go2Broadband Web site, where consumers
can find out if cable-modem service is available in their area.

Weather.com -- which draws an average of 350 million page views monthly,
according to Jupiter Media Metrix -- has placed the link on every video-content
page on its site, including its high-traffic video table of contents. These are
content areas deemed most likely to attract narrowband users who are interested
in upgrading to broadband service.

Links to the Go2Broadband.com site will also be placed within weather.com's
video-help and video-preferences sections, where customers select what their
connection speed is.

'Weather.com will have significant effect on this initiative not only because
we have one of the most popular Web sites for any cable network, but also
because of the unique and advantageous ways we have positioned the links on our
site,' said Tom Flournoy, vice president of product management at
weather.com.

Go2Broadband -- a project backed by the Cable Television Laboratories Inc.
industry technology consortium -- seeks to assemble a master database of
cable-modem service availability.

Users visiting the Go2broadband.com site can check whether their home is
passed by cable-modem service, and they can leave their address and contact
information. That information is then passed on to the appropriate MSO for
follow-up.

'Having The Weather Channel and weather.com join in promoting Go2Broadband
will add to the potential of the CableLabs initiative to connect cable operators
with potential customers,' CableLabs director of electronic commerce J.P. Singh
said.

'This will be a contributing force to the growth of the high-speed
cable-modem business within the cable-TV industry and will be a win-win
situation for Weather Channel and the cable operators,' he
added.

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