TWC Names Cable-Ad-Sales Exec

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Liz Janneman has joined The Weather Channel as senior vice president, cable ad sales.

Janneman had been executive VP of sales at Time Warner Inc.’s Turner Broadcasting System Inc. unit.

At TWC, she will oversee all ad-sales efforts, reporting directly to TWC Media Solutions executive VP and general manager Paul Iaffaldano.

Janneman will be based in New York.