TWC, Nick Join Wireless Parade


The Weather Channel and Nickelodeon announced separate deals to distribute content on wireless platforms.

Nick Mobile will join Verizon's V Cast lineup this summer. It will include music videos from Dora the Explorer, Blue's Clues, The Backyardigans and LazyTown. The service will carry eight videos, from one to three minutes in length, at launch. Three new videos are schedule to be released each week.

And TWC said it will deliver weather forecasts for 100 cities as part of SmartVideo Technologies Inc.’s content package on smart mobile devices, including cellular phones and personal digital assistants. Content will include video clips, forecasts, maps and graphics, plus severe weather updates. TWC will be part of SmartVideo's $12.95-per-month package.