The Weather is changing for the better, according to respondents of Jack Myers' “2004 Survey of Advertising Executives on TV Network and Online Sales Organizations.”
According to the report, The Weather Channel’s Web site, weather.com (www.weather.com), ranked No. 1 in performance, and the cable network itself came in at No. 3. Weather.com finished No. 4 in 2003, while TWC ended up at No. 13.
“It's gratifying that our customers recognize the value of the solutions we provide for their advertising problems,” TWC Media Solutions Group executive vice president and general manager Paul Iaffaldano said in a prepared statement.
“Over the past year, we focused on ensuring that our clients were presented with the most effective advertising solutions available," he added. "We were committed to providing innovative solutions in an effective advertising environment. The result was a persuasive message that really resonated with consumers, making our clients very, very happy."