TWC, Scotts Sign Integrated Ad Deal - Multichannel

TWC, Scotts Sign Integrated Ad Deal

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The Scotts Co. has signed an integrated advertising and content-sharing
partnership with The Weather Channel and its Web site (www.weather.com).

TWC called the deal its largest integrated initiative thus far.

Scotts -- which markets Scotts, Miracle-Gro and Ortho lawn- and garden-care
products -- will sponsor "Lawn & Garden Reports" on the network's lifestyle
segments and a co-branded, geographically targeted weather-related "Scotts Lawn
& Garden Center" section of weather.com.

Scotts' buys started Wednesday.

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