Time Warner Cable decided to handle the previously announced renaming of its New York-based news channels by essentially tacking Time Warner Cable News at the start of the name and saying the NY1 and NY1 Noticias brands would continue to be used on air.
The cable company decided several months ago to stamp Time Warner Cable onto all of its news channels so that it would be clearly understood they were exclusive to the cable company. The move was unpopular in New York City, where customers like the NY1 brand, and early reactions to the rebranding today were not complimentary.
The company also rolled out updated graphics packages for all 16 of its local news networks across the country, using the Time Warner Cable News brand. In New York, it said, "the two networks will continue to be referred to audibly as NY1 and NY1 Noticias."
“Our viewers are passionate about their local news and have a strong connection to our networks, which is why we’re continually investing in them,” David Rone, Time Warner Cable president of sports, news and local programming, said in a release. “We’ve been producing local news for over two decades, and we’re one of the largest local news organizations in the country. Time Warner Cable News will remain committed to delivering the same award-winning local news with a fresh new look we will debut to viewers in the coming weeks.”
The new branding begins to kick in in December. For a preview of the new look, customers can click here.