Twitter Buys Social Media Startup, Hires New Product VP

Keith Coleman is late of Google
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Twitter said it is buying social app startup, Yes Inc., and naming Yes CEO Keith Coleman to the post of vice president of product.

Coleman will slot into a role last held by Kevin Weil, who left Twitter in January and is now head of product at Instagram.

Coleman, an exec late of Google, will report to CTO Adam Messinger, who made note of the hire on his company’s social networking platform:

Couldn't be more pleased to welcome @kcoleman as VP of Product. He and his team are great additions to Twitter. Welcome onboard!

— Adam Messinger (@adam_messinger) December 1, 2016

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Financial terms of Twitter’s acquisition of Yes were not announced. In announcing the deal, Palo Alto-based Yes Inc. said it will be shutting down its apps, Frenzy and WYD, in the coming weeks.

“We are sad to see them go, but excited about the future,” the company said.