Twitter said it made deals to create live streaming content in the sports, news and entertainment genres.
Partners include the WNBA, PGA Tour, Major League Baseball Advanced Media, The Players Tribune, BuzzFeed News, Cheddar, the Verge, Live Nation, IMG Fashion and Propagate.
Twitter is counting on adding live video to its traditional messaging content to attract users and advertisers. The deals were announced during Twitter’s NewFront presentation in New York Monday.
"We could not be prouder of the success we have achieved so quickly since launching live streaming premium content. Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news, and entertainment," said Twitter COO Anthony Noto. "Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation."
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