Hallmark Channel Wednesday announced the promotions of Jodi Falkenthal and Jim Bennett.
Falkenthal was upped to vice president, advertising sales, Southeast region, from account executive, advertising sales, Southeast region.
In her new post, she will present strategic advertising solutions, such as promotions and sponsorships, and be responsible for the sale of national advertising time, as well as negotiating upfront and scatter deals with advertising agencies.
And Bennett was elevated to VP, technical operations, from director, technical operations.
He will now be responsible for evaluating industry technology and its applications, along with oversight of channel playout; signal delivery and authorization to clients; engineering; technical analysis and support; and the department budget.