It didn't take Ross Greenburg long to find a new gig -- working with two high-profile clients at that.
Just four months after resigning as president of HBO Sports that ended a 33-year run at the premium channel, Greenburg will produce documentaries and a number of shows for NBC Sports Group, as well as a new National Hockey League unit akin to NFL Films.
NBC Sports Group has hired Greenburg, who formed Ross Greenburg Productions following his HBO exit, to produce sports documentaries for the broadcast network, Golf Channel and NBC Sports Network, which will be rebranded from Versus on Jan. 2.
His first project will be about the puck sport premiering that day on the national cable service at 4:30 p.m. (ET): Cold War on Ice: Summit Series '72, the clash between a team of Canadian NHL all-stars and the Soviet Union national team 40 years ago.
Greenburg will also team again with Bob Costas to produce the recently announced Costas Tonight, a new monthly interview program and live town hall series. They previously collaborated at HBO on the critically acclaimed and award-winning programs On the Record and CostasNOW.
"Ross is a master storyteller and a perfect fit to produce high-quality, relevant programming for all of our platforms, particularly NBC Sports Network and Golf Channel," said NBC Sports Group president Mark Lazarus in a statement "His award-winning collaborative relationship with Bob made the decision to retain Ross to oversee production of Costas Tonight a natural."
The NHL, meanwhile, has formed NHL Original Productions, with Greenburg working with the league's content group on original long and short-form fare for its national rights-partner, the NBC Sports Group and the circuit's varied media assets, beginning later this season. The original content will be presented on NHL Network, NHL.com, as well as regional rights-holders.
The launch of NHL Original Productions is the latest collaboration between the NHL and Greenburg, which manifested on HBO with the documentary, Broad Street Bullies, about the 1974-75 Stanley Cup champion Philadelphia Flyers and the Emmy Award-winning24/7 Penguins/Capitals: Road to the NHL Winter Classic.
"Extending our programming and production capabilities through this relationship with Ross Greenburg will allow us to do more story-telling, bring fans further inside the game and promote our players through compelling content that our avid fans crave and new fans will embrace," NHL COO John Collins noted "As we continue to grow our
business, NHL Original Productions will enable our Content Group, headed by executive vice president Charles Coplin, and our clubs and rightsholders to benefit from Ross's unparalleled talent and experience to present our sport in new ways."