Two Join Football Network Board - Multichannel

Two Join Football Network Board

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Founding UPN CEO Lucie Salhany has joined The Football Network's board of
directors.

Since running UPN from 1994 through 1997, Salhany has operated Boston-based
consulting firm JHMedia, with clients including Macy's.

TFN -- which plans to launch its niche sports service this fall after two
years of gestation -- also named former Capital Cities/ABC Inc. and Sony Corp.
executive Jon Peisinger a board member.

Peisinger -- who ran video-enterprise divisions at both CapCities/ABC and
Sony during the 1990s -- currently heads Creative Branding Systems, a
merchandising and licensing company with some sports dealings.

TFN faces competition from The NFL Channel, the National Football League's
in-house venture overseen by former ESPN president Steve Bornstein.

NFL Channel already has a distribution agreement with DirecTV Inc. and, like
TFN, it is pursuing cable-operator agreements ahead of a fall-2003
premiere.

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