Stamford, Conn. -- Time Warner Cable has signed two
affiliate deals, with The Outdoor Channel and Pax TV.
The cable operator agreed to launch Outdoor Channel for
both digital and analog carriage. Outdoor Channel president Andy Dale called the deal a
milestone for his network, which now reaches 2.3 million cable subscribers.
Dale said there was no specific rollout schedule, but he
was upbeat about its prospects. "We feel that there's pent-up demand with Time
Warner for our channel," Dale added. Time Warner's systems can't carry a
programming service unless the MSO has a corporate-affiliation deal with that network,
which had prevented some systems from distributing Outdoor Channel, Dale said.
Outdoor Channel's rival, Outdoor Life Network,
doesn't have a deal with Time Warner yet.
As for the Pax TV deal, Time Warner will launch that
network in San Diego and Cincinnati, giving it a presence in 74 of the top 75 markets.
The Paxson Communications Corp. network has lined up seven
MSOs to help fill in "white areas" where its broadcast stations do not reach,
Paxson said. Pax TV will launch at noon today (Aug. 31) with a lineup of "family
oriented" programs, most of which are off-network and off-syndication shows.