Two Programming Execs Out at Lifetime

In a major executive shakeup, two longtime Lifetime Television programming executives left the company Wednesday as the network begins to realign its programming department under new Lifetime Entertainment Services entertainment president Susanne Daniels.

Eight-year senior vice president of programming Kelly Goode and senior VP of reality programming Bill Brand both announced their departures from the company, three weeks after the network hired former WB Television Network executive Daniels to spearhead its programming division.

A Lifetime spokesperson said the network wished both executives well, but it would not comment further on “personnel matters.” The spokesperson also would not say if and when replacements would be named.

Goode created several projects for the network, including its ongoing original scripted series, Missing, while Brand oversaw the development of such reality series as How Clean Is Your House, as well as the Golden Girls and Designing Women reunions.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.