AT&T is cranking up the marketing machine against Comcast in Sacramento, Calif., announcing Tuesday that the U-verse triple play is now available to more than 500,000 living units in the metro area.
The telco touted an HD lineup of more than 170 channels, as well as other features including multiroom DVR and the ability to choose and watch up to four channels at once via the U-verse My Multiview mosaic app.
"Cable was the only game in town for too long, and we're excited about the opportunity to serve more and more residents in Sacramento," Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada, said in a statement.
AT&T first launched U-verse TV in Sacramento in August 2007.
On the broadband side, AT&T's U-verse Internet offers a top speed of 24 Mbps downstream -- whereas Comcast sells 50- and 105-Mbps tiers provided via DOCSIS 3.0. U-verse Voice is an IP-based telephony service that runs over the AT&T managed network.
Separately, AT&T has a partnership with Comcast Spotlight, the MSO's ad sales division, to sell local TV ads on behalf of the telco in several markets, including Sacramento. The telco has planned to start running local spots in the second half of 2011.