Upstart Urban Broadcasting Company said it will televise several regular season and post season games from the startup American Basketball Association.
The urban lifestyle cable network, which launches later this summer, will televise 10 ABA regular-season games beginning in November, as well as the basketball league's Championship Series and All-Star Game. The ABA - named after the 1970's pro basketball league -- is expected to hit the court with up to 90 teams, with nearly 75% of its teams owned by African-Americans and Hispanics, according to UBC-TV.
"The ABA televised games will establish a new paradigm in professional sports television with the true fusion of musical entertainment with sports," stated UBC-TV CEO Peggy Dodson in a statement. "ABA games are the most exciting basketball games on TV with their unique rules and full court play - a combination of the best of the NBA, NCAA, international basketball, plus ABA ball all wrapped up in one package. And when you add the musical entertainment that we'll be featuring, it will be like watching an exciting Broadway show. There'll be nothing like it anywhere. We are very excited to be partnering with the ABA."