Universal PPV Pushes Affil Web Site - Multichannel

Universal PPV Pushes Affil Web Site

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Universal Studios Pay-Per-View is giving away a grand-prize trip to either
Universal Studios in Japan or Port Aventura in Spain as part of an affiliate
Web-site promotion.

The "U Rewards" program is designed to encourage cable-operator usage of
Universal's affiliate Web site.

Affiliates can earn points by entering the Web site, responding to online
polls and participating in PPV and video-on-demand marketing campaigns for
Universal titles.

Major Universal titles coming up include 8 Mile and Red
Dragon
.

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