Universal Studios Pay-Per-View has slated a "Passport to Entertainment"
marketing campaign and a related sweepstakes behind its upcoming PPV and
video-on-demand movie premieres.
The theatricals due to become available as of Feb. 28 include About a
Boy, Blue Crush and Undercover Brother, Universal Television
Distribution senior vice president of worldwide PPV and VOD Holly Leff-Pressman
said. The Bourne Identity will be added to the mix as of March 7, she
Universal will also include bonus footage of these films' production locales
in London, Hawaii and Paris.
The programmer will promote these titles via buys on Black Entertainment
Television, Comedy Central, E! Entertainment Television, ESPN2, Fox Sports, The
Independent Film Channel, MTV2, MuchMusic, Oxygen, Sci Fi Channel, TV Guide
Channel and USA Network, she said, as well as via direct mailings, the Internet,
telemessaging and radio promotions in the top 22 markets.
To target Hispanics, Universal will run Spanish-language spots in New York,
Los Angeles, Chicago and Miami.
An interactive online element involves the "Passport to Entertainment Trivia
Challenge" sweepstakes, in which viewers must match specific movie quotes to the
corresponding Passport PPV film list. Its grand prize is a flat-screen